With real-time 360° cameras streaming from your event, SportsAI puts fans right in the middle of the action - in Virtual Reality. Just turn your head to look around the arena, the audience, the players and soak up the atmosphere. With 360° technology, we capture every moment!
SportsAI's platform can be adapted to industries outside of Sports Engagement. These can include but not limited to:

Using SportsAI’s Extended Reality (XR) 360° video technology, we capture incredible experiences and behind the scenes environments - the tunnel walk, the sideline huddle, the final team talk, training and gym sessions and even the team song - moments fans would never normally see. Every recording is uploaded to our database and synced to the SportsAI app, ready for fans to step inside and explore on demand.
SportsAI offers high quality 3D animated product visualisation, delivered through Virtual Reality (VR) and Mixed Reality (MR) environments that allow users to interact with digital products in realistic and engaging ways.
Using detailed 3D models and intuitive interactions, users can view, explore, and engage with products at scale and from every angle, creating experiences that go far beyond traditional video or static imagery.
These environments can be accessed through the SportsAI app and adapted for mobile, headset-based VR, or MR experiences depending on the use case.
Fans can enter virtual team stores where they can:
SportsAI is pioneering the next wave of sporting entertainment, harnessing the power of digital extended reality (XR), animative and creative technologies to deliver cutting-edge Augmented Reality (AR) solutions.
By integrating AR into live streams, pre-recorded content, real-time data feeds, marketing campaigns, and sponsorship activations, SportsAI enables brands, teams, and leagues to create immersive, interactive experiences that connect fans with the action like never before.
Imagine watching your favourite match and seeing real-time stats, highlights, and dynamic graphics appear as overlays in your living room, or interacting with branded AR elements that let you unlock exclusive content. SportsAI’s platform offers exactly that—turning ordinary broadcasts into vibrant, customisable environments that draw viewers deeper into the game. Sponsors can make their logos and products come alive during live streams, with interactive features such as instant giveaways, voting, and branded AR pop-ups that boost engagement and recall.
For pre-recorded content, SportsAI’s animative AR technology allows teams to relive historic moments with interactive visualisations, product placements, and virtual merchandise try-ons embedded right into the footage. Real-time data can be visualised in creative ways—think player stats, heatmaps, and social feeds—overlayed onto live or archived games, giving fans new insights and ways to connect.
Marketing teams can craft AR-powered campaigns that extend well beyond the stadium, including geo-targeted promotions, virtual scavenger hunts, and AR merchandise displays in mobile apps. Sponsors gain the ability to target fans with tailored AR experiences, seamlessly embedded into broadcasts or game-day apps, ensuring their brand is not just seen but experienced.
SportsAI’s digital XR ecosystem is flexible and scalable, suitable for mobile, headset-based VR, or mixed reality environments. Whether you’re aiming to activate a sponsorship, drive merchandise sales, or simply provide fans with an unforgettable viewing experience, SportsAI’s AR solutions are ready to redefine sports engagement for the modern era.
Don’t just watch the game—be immersed in it, interact with it, and become part of the action. SportsAI’s AR technology makes every moment more meaningful, every brand activation more memorable, and every fan’s experience richer and more exciting.